A venture studio by Greg Zen
Small studio.
Serious intent.
Startup Heroics is a nearly autonomous venture studio shaping, building, and exploring early-stage companies with the focus of an experienced operator.
See the focusFrom helping founders move forward to building ventures from the inside.
Startup Heroics is evolving into a compact venture studio led by Greg Zen—founder, operator, product strategist, and founder coach.
The work combines clear thinking with hands-on execution. Some ideas are shaped. A select few are built. Everything starts with a real problem worth understanding.
Built around the work, not the theater.
No sprawling portfolio. No innovation theater. Just deliberate, early-stage venture building at a human scale.
- 01
Shape
Clarify the problem, pressure-test the premise, and find the sharpest version of the opportunity.
- 02
Build
Turn promising ideas into focused products with tight loops between strategy, design, and execution.
- 03
Explore
Follow useful questions into new ventures—selectively, quietly, and with room to change course.
Current explorations stay private until there is something useful to show.